Bespoke Database & CRM Development

Can’t find a database or CRM solution that does exactly what you need it to do or need help to centralise your data or spreadsheets? We are highly experienced in the design and development of web-based bespoke database and CRM systems and have over 22 years of combined expertise in the delivery of business-critical solutions for small and medium businesses and large corporate companies.


Over the years we have invested a lot of our time to understand what our customers want and work with them closely to build systems exactly for them. There are many off the shelf database packages to choose from but our strength lies in building tailor-made applications based on a precise set of customer requirements that can be expanded with new features and functionality far more easily. Why pay for software that does not do exactly what you need it to? We can design and build a bespoke database/CRM system based on your precise business requirements.

Coronavirus Pandemic

With the current series of measures in place for the Coronavirus pandemic, it further highlights the benefits of cloud-based services. We have always provided as a natural part of our sales pitch, discussions around how in the event of a disaster you can work with our web-based systems from anywhere. While we were always imagining more traditional disasters (fire, flood etc.) it equally applies to people confined to their homes, or even their sofas as they try and work while looking after children and families.

Moving from a paper-based/spreadsheet-based system can be daunting but we are always here to help and even if it’s all remote at the moment we do have voice and video conferencing tools available should they be required.

We serve our valued customers from 2 locations, one in Lincolnshire and one in Hertfordshire so distance is not an issue for us when it comes to setting up a meeting in any of the surrounding counties!

Database development Hertfordshire

The Process


Multiple spreadsheets shared across staff? Too many manual paper/email processes? Data capture errors? Process repetition? Duplication of data capture? Existing systems causing low staff morale?


Identifying requirements through workshops & business process analysis with key personnel.


Creation & distribution of bespoke technical specification documentation to project team, incl. disaster recovery plan.


Build of bespoke database system and phased release to project team for testing and final sign off. Launch, on-going support and upgrades.

Our Expertise

Database design & systems development

Usability & functionality analysis

Information architecture design, data management & systems integration

Workflow architecture

Advanced data reporting (output in various formats)

PHP, Oracle, SOAP, SugarCRM, SuiteCRM, Ajax & XML coding

CMS and eCommerce Integration

Cloud data storage options

Disaster recovery strategy & deployment

Case Studies

Customised Customer Relationship Management System

Nature of work: Bespoke SuiteCRM Database Development

Client: Working Options

Working Options are a charitable organisation who organise and host a series of various workshops for young people (14-18) to help prepare them for entering the workplace. This involves having regular (and recurring) events at schools and colleges, that they were currently managing with a series of spreadsheets, PowerPoint documents and numerous hours of manual calculation. To complicate matters even further all of their staff were home-based and therefore they had no office within which to place a more traditional solution (an access database that they had been offered elsewhere).

After a series of meetings with staff, we implemented the installation of SuiteCRM for them, with a number of bespoke modules to take away the pain of the manual processing. Hosting it on our secure server network means that they can access the system from wherever they are.

Based on this we configured and customised the software for our client to include:

  • A central and bespoke database of Schools, Colleges and partners;
  • A central database of contacts at the above institutions;
  • Workflow process to remind staff of key tasks (due to schedule next event, tasks for in-progress events etc.);
  • Expanded events details to track specific key tasks and indicators around the events;
  • An additional module to store and process event feedback data;
  • An additional module to auto-generate pre-event worksheets for attendees;
  • An additional module to auto-generate post-event PowerPoint documents sent out to institutions and volunteers;
  • Various reports built either in the standard reporting tool or as a custom dashlet;
  • Implementation of Google Maps Integration to allow easy viewing of volunteers near to events.

SuiteCRM is an open-source and highly customisable Customer Relationship Management system. It allows you to create simple client records, up to workflow-driven custom database systems. It has a healthy community and client base with a series of commercial modules that allow you to integrate with the major online services that business require, see here for more details.

Would highly recommend working with…

Would highly recommend working with IceStar Media. Mark is reliable, friendly and professional and works with people with little IT knowledge and experience really well! Mark has been brilliant to work with on setting up and maintaining our CRM system.”

Lauren Monk: Working Options


NGD Next Generation Database

Nature of work: Bespoke Database Development

Client: Secure By Design (SBD)

SBDSBD (Secure By Design) is a world-leading knowledge partner to the global automotive industry, providing actionable insight and strategic support in the development of more connected, safe and secure vehicles. From tracking industry trends through to strategic support for product development, SBD has nearly 20 years of experience working with world-class companies in the automotive and associated industries.

The NGD system was developed as a bespoke database system to store, manage and allow re-use of all of Secure By Design’s research data. Built on the IceStar Media’s custom platform it provides the ability for SBD to create, generate and update the reports that get provided to their customers, utilising the research data stored within.


vSteam Boiler Management & Maintenance System

Nature of work: Bespoke Database Application & Mobile App

Client: Deep Water Blue Ltd.

vSteam custom database and mobile app

Our internally developed core application has been customised to launch the vSteam web-based data reporting system for Deep Water Blue who are water treatment specialists. For steam generation and water treatment, the HSE requires operators to document all measures which are put in place to control risk. As specialist steam consultants, Deep Water Blue commissioned us to develop a unique management and maintenance programme built upon our core development system that is developed in-house which allows its engineers to record how and when actions have been taken to improve system performance and to control risk.  This is a unique, easy-to-use and interactive control panel and log-book which:

  • Saves time
  • Clearly identifies actions
  • Allows shared access for comments and technical support

With vSteam® you simply enter data into pre-designed forms, ensuring your records remain up-to-date. You can download reports and graphs to show trends in performance. Issues are highlighted automatically in red or amber, with recommendations for remedial action. Once the action has taken place, this is also recorded in the log. This is an on-going and long-term project between IceStar Media and Deep Water Blue. For more information visit the vSteam page.


PIMS School Inspection Management System

Nature of work: Bespoke database application & IT Consultancy

Client: Prospects Learning Services Ltd.

Prospects Learning ServicesWe were commissioned to work with one of the UK’s leading School Inspection providers to discuss the development of a bespoke online school inspection and data management system. The project brief focused on the capture, tracking and reporting of data collected during the various stages of the school inspection cycle. During the initial fact-finding and planning phases of the project, we worked closely with the senior management team in order to understand their business, document all of their requirements and understand their internal processes. We then prepared a detailed project plan outlining all expected outcomes, costs, deliverables, user training and system support. Built on our core Osiris platform, the bespoke database management system was developed and built over a 12 month period with regular meetings and remote discussions taking place to ensure the project was on schedule, to specification and to budget.

The inspection management system increased the efficiency of the entire inspection management process and reduced the massive amounts of manual administration required to manage the previous paper-based legacy system. On-going process improvements included access to remote users throughout the United Kingdom, disaster recovery processes, system backup procedures, security protocols, user authentication for remote access and time-saving solutions and functionality to further improve the efficiency of other business-critical areas of the organisation. Project managed from start to finish, the bespoke inspection management system was accessed daily by hundreds of School inspectors and education consultants throughout the South East of England.  The cutting-edge system supplied daily data feeds to the Ofsted (Office for Standards in Education) central database and had significantly improved the efficiency of the company’s data capture, retrieval, storage and synchronization.

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project started!

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