Search Engine Optimisation

What is SEO?

Is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results — often referred to as “natural,” “organic,” or “earned” results.

In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users.

SEO may target different kinds of search criteria, including image search, local (area) search, video search,  news search and industry-specific search engines.

Take Your Business to the next level

Search engines like Google rank the quality of your content and page specific keywords very highly, in other words, if your website does not have enough quality content this will be directly reflected in search engine results. When building websites we spend a lot of time assessing the quality of the content supplied by our clients and work closely with them to ensure each and every web page is optimised as best as possible for the quality of content and keyword relevance. Every WordPress website we build is integrated with Yoast SEO, an industry-leading tool for guiding users on how to improve website content. If a page isn’t passing Yoast’s SEO score we will work with you to explain where you need more content and advise you on the quality of the content to ensure it’s relevant to your business and ultimately SEO friendly!

Website and Keyword Analysis

Our goal is to get our clients more visitors and higher conversion of sales and leads.

To do this we firstly analyse all of the content provided, research competitor websites etc. and discuss this with you to ensure that page content and keywords are relevant and targeted.

We also regularly speak to our clients about providing new content or blog entries to keep their website content fresh as search engine robots regularly trawl through websites searching for updates to information.

The search engine is a robot, not a human, therefore we work on “educating” the robot so that it brings your website up when your potential customers are searching for specific business related keywords.

Search Engine Optimisation SEO

Why is SEO Beneficial to Your Business?

Ranking Importance

93% of online experiences begin with a search engine and 57% of B2B marketers stated that SEO generates more leads than any other marketing initiative.

Consumer Buying Behaviour

96% of internet users begin their web search through a major search engine and 81% of people perform some type of online research before making a large purchase.

Quality Keywords

SEO allows you the ability to choose targeted keyword phrases for searches performed by your potential customers.

Organic SEO

In 2017 70-80% of people ignored paid search results, choosing to only click on organic listings. (Source:

Attract Visitors

Solid SEO and search friendly web design will help visitors find your website. Bounce rates increase by 50% if your website takes 2 seconds extra to load.

Consumer Perception

Consumer perception is that the higher a website ranks in a search engine the better the business is. 61% of internet users do research on a product online before making a purchase.

Free website analysis!

Is your website performing as well as you want it to? Is it up to date, how is it ranking on Google? For a free and uncomplicated review just complete the short form and we’ll do the rest!