We were recently working with one of our clients who is launching a brand new US e-commerce site to complement their UK based one. They had a number of requirements based on customer usability, which at first glance looked fairly simple to achieve if that were the case though I wouldn’t be writing this. When using a CMS like Magento we try wherever possible to use standard functionality or well used and reviewed modules/plugins, however, in some cases this just isn’t possible. One of the main requirements for this project was automatically directing users......

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