SEO (or Search Engine Optimisation) is the process by which you analyse and modify your website in order to drive relevant traffic to your site. A lot of people define it as basically enhancing your rankings in Google, this definition is not accurate, the key here is relevance. To enhance your rankings on Google (ignoring relevance) is fairly simple and will not necessarily bring you the people that you would like, to your site. The analysis of your site is the hard part, it requires knowledge of your site, your potential visitors, their paths......

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