Your customer data is one of your most valuable business assets. With so many communication platforms out there including phone, text, direct mail, review sites, email, online forms and multiple social media channels do you really know how to best manage this “relational data” so that your business can better understand and know who your customers really are, what their buying patterns and behaviours are, what they like or dislike or are have a positive or negative reaction towards your brand, services or products? Perhaps when you started your business you created......
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