How to choose the right domain name

When starting out with your new business your website address should be way up high on the list of really important decisions to make. Here are a few things to consider and take note of. Is it a memorable domain name, is it catchy and clear or does it leave you open to people misspelling it or it being so long or convoluted people can’t remember it easily? Does the domain name match your brand? It’s probably not a great idea to register a domain name that doesn’t match your brand as it will make it so much harder for people to search for your business on Google. Why not ask your friends and family for some feedback, sometimes inspiration can come from asking those who are not standing in the same creative business idea “fuzz” bubble you are in! Do some research, run a few searches through Google to see what comes up when you type in similar sounding names into the search bar, are there a lot of similar sounding domain names? To hyphenate or not hyphenate? Well, would you have the patience to search for something like www.electricians-in-stevenage-hertfordshire-essex-london.com if you were looking for a local sparky? Probably not right? Then there is the risk that Google may penalise you for having a “spammy” sounding domain name trying to be too clever with keywords and it’s search algorithm may penalise you for it so it’s not worth it in our opinion. It’s better to go for a solid sounding brand name than one that looks and sounds like it’s spam. Ok so what about the bit that comes after the domain, the .co.uk or .com or .net choice? These are known as top-level domains (TLD) and the choice these days is large. The key things to consider here … Continue reading How to choose the right domain name