We were contacted by a company that needed our help to review their website and improve search engine rankings and visibility for their business. They requested our advice and input to improve organic rankings, particularly on Google, using a series of keywords specific to their business and location as at the time the website was not appearing within the first 10 pages of the major search engines.

So, we got to work and reviewed each web page as well as the metadata which included web page titles, descriptions, and page-specific keywords, much of which was sparse or missing completely.

Once we completed the review, we discussed all the results with our client and explained what needed improving and advised them to supply more descriptive and relevant content for the home page and subsequently each other page to describe the business and its services in more detail. We then added titles, descriptions, and keywords within the metadata sections of each service where they were previously left blank.

Within a few days, the website was appearing in search results on pages 1 and 2 of Google and is another example on our files that proves that the extra little bit of time spent to set up pages with relevant keywords, titles and descriptions can genuinely make that difference.

To sum up, if you are considering pay-per-click advertising as part of your online marketing planning why not take a moment to review the content on your website and its metadata before investing in expensive pay-per-click advertising programs? If this sounds like something that you need help with then all you need to do is call or email us and we will compile a free, no-obligation analysis of your website with recommendations should they be required. We are here to assist!