Project Brief: Custom eCommerce
Pantherella International Group Ltd comprises three world-renowned sock brands: HJ Hall, Pantherella, and Scott Nichol. As part of a large project to build a series of custom website systems for the Pantherella Group, we built a bespoke eCommerce website for HJ Hall that specialise in a range of socks known as “Softop”. We worked with Pantherella’s internal IT development team to integrate each website with their main stock control system.
The first Hall’s factory was built in 1882 in the rural farming community of Stoke Golding, Leicestershire. Softop® socks were invented and patented in 1989 to minimise the problems caused by the tight elastic in other socks.