To answer that question you first have to ask, what is a CRM. CRM stands for Customer Relationship Management and exactly as it sounds it contains details of all your customers or potential customers. At its heart, it’s a database. It is customisable (we can use it for generic database work as well), modular and can be installed on your own servers (or ones we can set up on your behalf). Why do I need one? Most people asking this are using spreadsheets, accounts packages, email or something else to keep track......

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