Your database is one of your most valuable business assets.  With the ever-increasing social media channels and multiple platforms upon which to make an enquiry do you really know how to best manage this “data” so that your business can better understand and know who your customers really are and convert those enquiries to a sale? Perhaps when you started your business you created an Access database or you managed your marketing communications with Excel spreadsheets but as your business and customer reach has grown have your data management processes grown with you?......

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